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Review and Outlook of the LCD Splicing Industry in the First Half of 2014 (Part 2)

Time:2019-08-01| Author:admin

(3) Main regional distribution characteristics

According to AVC data, the LCD splicing market has strong advantages in the three major regions of North China, East China, and South China, accounting for nearly 75% of the market. Driven by the country's regional development policies for the western and northeastern regions, there is an upward trend in the western and northeastern regions. In the first half of 2014, the market shares of the western and northeastern regions reached 16.0% and 9.6%, respectively.

3、 Splicing the competitive landscape of market brands

From the perspective of brand camp, domestic mainstream brands are mostly in the first and second camps according to the scale. Foreign brands are greatly impacted by domestic brands, mainly in the Third camp. Currently, only Samsung is among the foreign brands in the second camp.

According to the specific quarterly scale, only three brands with an average quarterly sales volume of over 3000 units in the first half of 2014 were all domestic brands, and the rapid growth of brands such as Dahua and Haikang has begun to show; The ranking of quarterly sales between 1-3K is TOP4-11, with only Samsung, a foreign brand, being shortlisted. Skyworth's sales have slightly decreased, temporarily ranking first in the second camp; Among mainstream enterprises with a scale below 1K, foreign brands are in the majority, including LG (temporarily in the Third camp in the first half of the year), Panasonic, Sharp, Philips and NEC. Considering the current development needs of the security industry, it can be foreseen that in the second half of 2014, the scale growth of enterprises mainly focused on the security system industry will be more significant.

4、 Main issues and development trends in the LCD splicing market

(1) Industry clients have low budgets, low end product demand, and fierce competition among domestic brands at low prices

As the technology of LCD splicing products continues to mature, the problem of product homogenization is becoming increasingly serious, and many brands are competing for price. Currently, among the main products, the domestic price of 46 inch CCFL backlight ultra narrow edge low brightness products is less than 10000 yuan, and the 46 "LED market generally has a price of less than 15000 yuan, with a minimum price of over 10000 yuan. At the same time, due to the promotion of new 3.5mm stitching products, the market average price of 5.3/5.5mm55 "stitching products has also loosened, and the low brightness and high brightness machine prices of domestic brand 55" are generally within 20000 and 30000 yuan. Especially, enterprises are constrained by the government and state-owned enterprise industry customers' "tight living", and price competition will be more intense.

(2) The upgrading and upgrading of stitching technology are accelerating, and the threshold is gradually weakening

The launch of Samsung's 46-inch 6.7mm ultra narrow edge splicing product in 2009 brought the Chinese LCD splicing market into the era of ultra narrow edges. Since the introduction of LCD splicing into the era of ultra narrow edges in 2009, splicing technology has been continuously upgraded, taking about two years. From "7mm" in 2009 to "6mm" in 2011, it took almost half a year, from "5mm" in 2013 to "4mm" in 2014, and the number of manufacturers participating is also increasing. Currently, the "world's narrowest" 3.5mm splicing products, in addition to Samsung and LG, include Barco, Changhong, Philips NEC and others are following up quickly, making it difficult to achieve a situation of "standing alone".

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